rima imad fadlallah, vibe capitalist and founder of #roadtorima and #theroadto_ brand. 

rima imad fadlallah, vibe capitalist and founder of #roadtorima and #theroadto_ brand. 

About #roadtorima & the #Roadto_ Brand

welcome to the #roadto_ brand, where vibes meet vision.

it all started in june 2016, when i coined "#roadtooctober" to support my fitness and health journey before my birthday in october. i wanted to be in the best shape of my life before i turned 24, and I had no idea that this catch phrase would turn into a movement in the making. 

while i was able to accomplish my health/fitness goals (& numerous other milestones using #roadto_ ), i soon realized that the journey excited me even more than the destination itself. that the good vibes i kept along the way, were as vital as the vision i had. I learned so much about myself, my resilience and relentlessness. During one of the hardest years of my life, #roadto_ was what helped me get through those tough times.

I want you to learn about yourself too. I want the brand to do for you even more than it has already done for me. on this site, you will have access to my most personal reflections through my #roadtorima blog, you will get inspired by my monthly #roadto_ trailblazers.

later this year, you will be able to fill your cart and look the part with #roadto_ merchandise, and tune into my youtube channel, the reel with rima.

and finally, this site and movement are evolving just like you and i are.

can you keep up? 

only love,

Ri